Force For Earth Named Official Fuel Re-formulator for the Firestone Indy Lights.

By Ben Rooney, CNNMoney.com staff writer

MIAMI, March 23 /PRNewswire/ -- When Firestone Indy Lights kicks off on April 4, 2009 in St. Petersburg, Fla., racing fans may notice something a little different in the air. That something will be less pollution and fewer emissions thanks to a new series sponsor. Force For Earth, www.forearthonline.com, has signed on as the official fuel re-formulator of the official developmental series of the IndyCar Series. A recently launched eco-friendly fuel and engine conditioner, Force For Earth aims to benefit drivers and fans alike. Customers have reported a gas mileage increase by up to 20 percent and studies have shown that it reduces emissions by 30 percent or more.

In racing, every drop of fuel counts, no driver can afford a fuel-inefficient engine. But the same can be said about your street car. That's where Force For Earth Fuel and Engine Conditioner steps in. First and foremost, the product helps auto racers and average individuals alike save money at the gas pump by increasing fuel efficiency. The engine lubricant doesn't stop there, however. It also helps reduce the amount of toxic emissions that are released by a vehicle, thereby reducing air pollution. Indeed, the product decreases harmful emissions by 30 percent or more.

In addition, because it lubricates the walls of the vehicle's combustion chamber, Force For Earth helps to prevent engine damage, thereby increasing the longevity of the vehicle. That means drivers of race cars and street car can rest easier in knowing their automobiles will make it all the way to the checkered flag.

To celebrate the fact that each car in the Firestone Indy Lights will use its engine conditioning product, For Earth will present a $1,000 check to one of the series' drivers each competition week.

Two-time Indy 500 Champion and three-time IndyCar Series race winner Al Unser, Jr., speaks highly of For Earth's addition to the Indy Racing League's sponsorship roster. "You don't need to be a professional race car driver to benefit from Force For Earth. I think every automobile in the world should use the product since it significantly reduces emissions as well as the carbon footprint. Using Force For Earth will help generations to come enjoy a better planet."

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