Two-time Indy 500 and Three-time IndyCar Series Winner Endorses Force Fuel Conditioner

Miami, FL – April 9, 2009 – Racing fans who are heading out to the Indy tracks this year may notice something a little different in the air. That certain something will be less pollution and fewer emissions thanks to a new eco-friendly fuel and engine conditioner called Force. Recently, For Earth, the manufacturer of this conditioning agent, named Al Unser, Jr. as its official Force spokesperson. As a two-time Indy 500 champion and three-time IndyCar Series winner, Unser knows firsthand the impact fuel conservation can have on the racetrack. Hence, endorsing this product was a no-brainer for him. Fuel efficiency, however, isn’t the only reason Unser endorses Force. Its money-, time- and air-saving benefits are also big draws for this racing pro.

A leading eco-friendly fuel and engine conditioner, Force not only saves users money and time, but it also conserves the planet’s air quality. Given that more than a quarter billion registered vehicles hit the U.S. highways each year, that conservation is a considerable one. Indeed, the Environmental Protection Agency (EPA) reports, “About 129 million tons of pollution are emitted into the atmosphere each year in the United States. These emissions mostly contribute to the formation of ozone and particles, the deposition of acids, and visibility impairment.”

So how exactly does Force Fuel & Engine Conditioner help Americans breathe easier? The answer lies in its unique formulation. It cleans and lubricates the internal parts of the engine without the use of the petroleum-derived products that are commonly found in fuel additives. As a result, it helps the engine to burn fuel more efficiently, thereby reducing overall emissions.

New to the market, Force manages to efficiently improve air quality while increasing the money its users can keep in their pockets. Even an Indy 500 Champion like Al Unser, Jr. knows all too well the dire effects an inefficient engine can wreak on the wallet. Force For Earth Fuel and Engine Conditioner helps Unser on the racetrack and on the open road. More specifically, the conditioner lubricates the walls of the vehicle’s combustion chamber to help prevent long-term damage, thus increasing the life of both his Indy-sponsored racecar and his personal vehicle.

“The Indy Racing League has converted to using only ethanol fuel which cuts poisonous exhaust emissions and is just better for the environment. The Firestone Indy Lights, in addition to using ethanol fuel, is taking one more step towards saving our environment with the use of Force For Earth. Because Force For Earth significantly reduces emissions as well as the carbon footprint, using it will help generations to come enjoy a better planet. And you don’t need to be a professional race car driver to make that kind of a lasting impact. I think every automobile in the world should use the product,” explains Al Unser, Jr. of his endorsement.

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